With all the distractions and different forms of media and advertising these days, the hardest part in promotion (in my opinion), is not: enticing would be consumers; it's trying not to flat out piss them off. People are inundated with so many advertising "impressions" throughout the day, that most people don't even notice 90% of them, and the 10% that sneak through the consumer's blinders, better not alienate them, causing more harm than good.
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